Disrupting the
Disruptors:
Startup Accelerators feel pressure to evolve
Startup Accelerators feel pressure to evolve
A decade ago,
eager entrepreneurs with little business acuity and in need of funding turned
to startup accelerators for help. From the outside, these programs had an air
of exclusivity with the source code to build successful businesses.
Now that image
seems passé.
“New models are
emerging on how to create ventures and scale them,” says Martin Ihrig, an adjunct professor of entrepreneurship at Wharton and practice
professor at Penn’s Graduate School of Education.
The global
explosion of interest in entrepreneurship has spurred the growth of tailor-made
accelerator programs to service a startup culture no longer tethered just to
Silicon Valley. The evolution of accelerators — business immersion boot camps
that usually take a percentage of equity to help launch companies — can be
found in scores of new programs offering budding entrepreneurs all sorts of
incentives to join.
The original
startup accelerators — Y Combinator and Techstars — have spawned a cottage
industry with estimates ranging from 300 to more than 2,000 worldwide,
according to business professors Susan Cohen of the University of Richmond and
Yael Hochberg of the Massachusetts Institute of Technology.
The reduction of
entry-level costs has played a primary role in the growth of the startup
ecosystem, says Wharton management professor Ethan Mollick. He adds that the cost of launching a web-based startup has fallen by
three orders of magnitude since the late 1990s by some estimates. “What used to
cost $3 million to do now costs $300.”
The easy access
not only has led more people to launch businesses, it also has affected the way
to fund entrepreneurs, leading to questions about the value of early stage
seed-fund programs.
“It used to be
that VC investors were very important,” says Mollick, whose research includes
early-stage entrepreneurship and crowdfunding. “When you needed $2 million to
launch your website there weren’t many people to give you $2 million. You had
to go to a venture capitalist.”
“The best [accelerator] programs have a substantial impact. The worst
programs can probably cause damage”
(Dave McClure)
Mollick says the
new equation has led to competition among venture capitalists. It started with
the rise of super angel investors in the mid-2000s who spent $100,000 to
$200,000 on Silicon Valley pet projects before venture capitalists got
involved. “They were starting to take more value of the startup because they
got a big chunk of the startup early.”
Then the
landscape changed again in 2005 when computer scientist and essayist Paul
Graham co-founded Y Combinator, which has since graduated such companies as
Dropbox, Airbnb and Disqus. Investors realized accelerator programs could get
them in on the ground floor with promising companies while they could shape
their progress from the start.
Incubators Grow
Up
Accelerators
were born out of the incubator concept that began in the late 1950s. Although
many entrepreneurs use the words interchangeably, incubators generally are
collectives where infant businesses share working space and resources, and get
occasional mentorship. Accelerators are fixed-term programs generally lasting from
three months to six months that target projects showing promise.
Accelerators
help entrepreneurs develop operations and strategies with guidance from
advisors and mentors, as well as providing rent-free office space and other
infrastructure benefits. The programs usually culminate with graduates pitching
their ideas to potential investors. About half raise capital, which are good
odds considering about one in 100 startups overall get funded, according to
George Deeb, managing partner of Red Rocket of Chicago and author of 101
Startup Lessons — An Entrepreneur’s Handbook.
However, entree
into accelerators can cost a startup from 2% to 10% equity. Dave McClure, the
founder of Silicon Valley accelerator 500 Startups, cautions entrepreneurs to
choose wisely when considering a program. “The best programs have a substantial
impact,” he says. “The worst programs can probably cause damage.”
Techstars of
Boulder, Colorado, followed Y Combinator in 2007. Over nine years, Techstars
has become one of the world’s leading accelerators, with programs in Berlin,
London, New York, Cape Town in South Africa, and Tel Aviv, among other
locations. “Ten years ago, you would have been forced to relocate to
Silicon Valley before they would have cut that check,” says Deeb.
Silicon Valley accelerators “overwhelmingly tend to fund men, they
overwhelmingly tend to fund white men, they overwhelmingly tend to fund white
men from top schools”
(Ethan Mollick)
According to
Techstars, a $100,000 convertible note is automatically offered to all startups
upon acceptance. The note converts at a pre-money valuation [the valuation
before outside funds or the latest rounds of funding are accounted for] of $3
million to $5 million, the company says.
Those who enter
the program give up 6% of common stock for the loan. They also receive lifetime
access to Techstars’ resources, hands-on mentorship in a three-month program
with office space, $20,000 in living expenses and connections to more than
5,000 experts.
Deeb, a founding
Techstars mentor, is a staunch proponent of the model that vets startups before
investors hear about them. Techstars Chicago picks 10 companies out of 1,000
applicants, says Deeb. This way investors hear pitches from only the most
promising startups as determined by the accelerator.
But of course,
well-known accelerator programs are not the lone path to funding and support.
Another tentacle in the ecosystem can be found in Techstars’ collaboration with
major corporations. Since 2015, Techstars had partnered with such heavyweights
as Barclays, Disney and Sprint to create accelerator programs for each company.
Disney did not
renew its contract with Techstars in early 2016 but continues to operate a
startup accelerator. Kevin Mayer, Disney’s executive vice president of
corporate development, has said the company isn’t investing in startups in
order to make a quick profit like a typical venture capitalist. The
entertainment company is more interested in creating cutting-edge products it
can use, as well as revitalizing its leadership by staying at the forefront of
innovation.
Corporate
leaders figure they can train and support aspiring entrepreneurs to be part of
innovative projects in-house instead of having to pay millions later on to
acquire them. “Opening an accelerator is a strategic decision that allows big
corporates to stay relevant and competitive in a rapidly changing economy,”
Microsoft’s general manager of accelerators Zack Weisfeld wrote this year in an
opinion piece for Forbes.
Many Tracks
Charles Bonello,
a New York entrepreneur, investor and startup tinkerer, is playing the classic
role of disrupter as co-founder and managing director of Grand Central Tech.
His New York
City startup hub offers companies a yearlong program without charging rent or
taking equity. The catch is companies that complete the program agree to rent
office space for four years in the accelerator’s extensive 1.1-million square
foot building overlooking Grand Central Station. The building is owned by the
accelerator’s billionaire backers, New York real estate investors Milstein
Properties.
Bonello has made
a career out of partnering with companies and entrepreneurs to support their
growth. With Grand Central Tech, he and his team want to promote startups
across a broad spectrum in one communal setting. “Our goal is to create a
single point of density of the best technology companies in New York,” he says.
Many of the
startups entering Grand Central Tech aren’t looking for seed money. They are
attracted to the program’s impressive list of corporate partners that include
Google, IBM, L’Oreal USA, Microsoft, Pepsico North America and JPMorgan Chase.
Bonello and
partner Matt Harrigan have a long-term goal of finding emerging companies
trying to solve problems. One of their first startups was Nagare Membranes, a
developer of water filtration technology. By keeping like-minded entrepreneurs
in the same office the men hope for cross-pollination in problem solving.
Researchers,
however, caution against blindly accepting civic leaders’ cheerleading that
locally grown startup clusters can transform economies.
“Looking at
emerging markets, many see entrepreneurship as solving unemployment issues,”
says Wharton’s Ihrig. “Then the question is, looking at statistics, do those
tech startups and incubators really produce jobs? Many don’t. And many jobs are
outsourced to other countries like India for IT.” Wharton’s Mollick says while
community and political leaders have many motivations for accelerating business
in their region, “it’s not clear it is working.”
The questions
about value have yet to mute enthusiasm, though. Even the Obama
Administration’s Startup America Initiative uses many of the fundamental
accelerator ideas to promote small businesses nationally.
New Directions
England’s
Entrepreneur First has a similar idea with its new-model accelerator. Instead
of looking for companies, it recruits what officials say are Europe’s top
technologists. Entrepreneur First then partners with the talent to build a
company from scratch. This is a way to attract a variety of experts to work on
a specific issue.
“At one point [accelerators’] value proposition made a lot of sense. They
could introduce you to so many investors. Now there is a lot of backlash”
(Bambi
Francisco)
The first
accelerators recruited all types of companies instead of focusing on specific
industries. But as these programs proliferated they became more nuanced in
targeting companies to accelerate.
Benjamin
Böhle-Roitelet found a niche in southwest France with his accelerator Blue
Builder. It caters to ocean and other outdoor sports in the picturesque fishing
village of Saint-Jean-de-Luz, located in the heart of the surf alley in the
Basque country. It also lies beneath the Pyrenees Mountains, providing a
testing ground for all kinds of adventure sports products.
The French
accelerator offers a campus with prototype studios, workshops and a safe
environment to experiment with materials such as polymers and resins used for
building surfboards and snowboards.
“There are
places to build companies and places to finance or do business development for
startups,” says Böhle-Roitelet. “Places like Saint-Jean-de-Luz are great
because they are close to the market and audience without the solicitations and
noise of major ecosystems like Silicon Valley.”
For an industry
such as adventure sports, it is more important to be connected to the core
audience than prospective funders. Böhle-Roitelet also sees an upside in these
entrepreneurs staying true to their lifestyle while improving the products they
use themselves.
Blue Builder
doesn’t have a regular program with “demo days” such as many other
accelerators. Instead, it works with entrepreneurs on specific projects to get
them launched when they are ready to be presented to investors. It surrounds
these creative trailblazers with brand designers, user experience designers,
business developers and finance and legal experts to increase the likelihood of
success during a yearlong assignment to build a product, such as one involving
a sensor that measures surfboard movements in real time.
Böhle-Roitelet’s
group determines how much equity it gets based on the valuation of each company
instead of taking a uniform percentage at the entry point.
Government Role
Halfway across
the world, Muhammed Mekki, a founding partner of AstroLabs, has extended a
corporate connection to Dubai in the United Arab Emirates.
The bridge to
the corporate world makes sense to the Iraqi-American who helped create tech
startups in Silicon Valley while still earning his MBA. AstroLabs has partnered
with Google to build a startup hub and training academy to promote online and
mobile business throughout the Arab world. The relationship is not surprising because
Google for Entrepreneurs is designed to promote startups worldwide. It also
makes sense that AstroLabs has strong government backing for its project. Local
and regional governments have a stake in the success of these programs to
create 21st-century jobs.
“If you’re a vetted entrepreneur or you’ve been at Google as an engineer
and you’ve been at a fast-moving pace, an accelerator might even be a negative
signal for a venture capitalist”
(Erica McClain)
“It becomes part
of the culture, and when it becomes part of the culture, it becomes part” of
the government “to integrate this idea of startup mentality,” says Bambi
Francisco, whose company Vator is one of the largest social network platforms
dedicated to entrepreneurs.
In 2011, the
Chilean government decided the best way to promote homegrown entrepreneurship
was to create its own accelerator. The country’s economic development agency
hatched the idea with Stanford University experts to create Start-Up Chile.
Government officials offered entrepreneurs from around the world $40,000 of
equity-free capital, infrastructure and work visas for one year to develop
their companies over six months. The program also gave selected startups access
to Chile’s financial network.
The idea is the
recruited entrepreneurs would serve as role models for Chile’s budding startup
culture. “I know a bunch of guys who went to Start-Up Chile, but I don’t know
any who stayed in Chile,” says Mollick.
Diego Saez Gil
of Argentina was one of the first entrepreneurs to join Start-Up Chile. He got
seed money for his former company, WeHostels, a social hotel booking
application for mobile platforms that was sold after its launch. Saez Gil was
attracted to Chile’s program because he wanted to help grow the Latin American
ecosystem.
But his latest
venture is located in Silicon Valley, underscoring Mollick’s point of view.
Yet, Mollick says homegrown accelerators worldwide could provide a valuable
financial service because of Silicon Valley’s lack of diversity. “The problem
with conventional funding sources — and quite honestly it doesn’t look that
different at Y Combinator or Techstars — they overwhelmingly tend to fund men,
they overwhelmingly tend to fund white men, they overwhelmingly tend to fund
white men from top schools,” says Mollick. “Either those are the only people
who are interested in going into startups or the system has built-in biases.”
He adds that the
mean distance between a venture capitalist and a company they invest in is only
80 miles. “So, if you’re not in San Francisco or New York or a few other
places, you’re unlikely to get access to funding.” He is skeptical of some
accelerators that advertise a new approach with more access. They might have a
savvy marketing angle, but still target “the exact same pile of mostly white,
mostly male, mostly coastal, already connected people who make up the most
classes at Y Combinator and other programs,” says Mollick. “There are reasons
to have accelerators in cities Europe-wide because these people are cut off
from the funding system and support system that exists for the lucky few in the
U.S. But you can’t just copy Y Combinator and expect it to work.”
Hybrid
Approaches
The University
of Pennsylvania is pioneering a new approach to entrepreneurship by combining
academic applications with practical experience. Karl Ulrich, the vice dean of entrepreneurship and innovation at Wharton, has argued
that college is the best time to launch a business because of the proximity to
so many people to test the product and gather feedback.
“We encourage
our students to work on their own projects while in school,” says Ihrig, who
directs the Strategic and Entrepreneurial Management of Knowledge (SEM-K)
research initiative at Wharton’s Snider Entrepreneurial Research Center.
“They can experiment with their venture ideas and consult their
professors if they have problems.”
Penn’s Graduate
School of Education (GSE) has created the country’s first executive master’s
degree program in education entrepreneurship. The school also helped create an
Education Design Studio, a hybrid incubator and seed fund for education
startups. Entrepreneurs who chose the incubator route have access to GSE’s
professors to get the latest research on what is working in their areas of
interest. But they do not earn degrees.
The model of
offering two routes to launching businesses with academic support — in
school while pursuing a master’s degree part-time or through an incubator
program — is not limited to education startups. “We can bring research to
practice by including the university in the entrepreneurial ecosystem,” says
Ihrig, who is the founding academic director of GSE’s master’s program.
Saez Gil doesn’t
think a degree is necessary for those already itching to launch a business.
“Probably if you know you want to be an entrepreneur you should just go and do
it,” adds the co-founder and chief executive of Bluesmart, a travel products
startup that is a Y Combinator alumnus.
According to
Francisco, it is easier than ever to create a startup. Her company Vator —
short for innovator — is another example that underscores the changing
environment in seed funding.
Started in 2007,
Vator holds entrepreneur conferences in Los Angeles, London and Oakland,
California, that can lead to investment deals. One of Vator’s backers is
Silicon Valley darling Peter Thiel, best known for co-founding PayPal in 1998,
being the first outside investor in Facebook and co-founding data analysis
giant Palantir Technologies. Francisco said accelerators provided just what the
emerging ecosystem needed a decade ago. “At one point their value proposition
made a lot of sense,” she says. “They could introduce you to so many investors.
Now there is a lot of backlash.”
In 2015,
Techstars initiated an equity back guarantee program to address the shifting
paradigm. With the preponderance of competing accelerators and other avenues to
reach investors, Techstars officials now offer their startups a chance to lower
or eliminate how much equity they give up. Startups have three business days
after the program ends to reject the standard plan if they aren’t satisfied
with what Techstars offers.
Continual
Evolution
Yet, Francisco
sees a more basic issue for early stage businesses. “The value proposition for
accelerators has gone down,” she says. “There is a lot more information out
there and a lot more investors. There’s not a funnel any longer to get to a few
investors because capital is pretty abundant.”
Vator, for
example, has promoted about 175 companies through its startup competitions in
the past five years. The winners get to pitch to investors at the end of their
Splash events just like they would at an accelerator “demo-day.” Francisco said
Vator startups have raised $700 million in capital without releasing any equity
to the facilitator.
“There are just too many incubators and accelerators and some of them
will merge or disappear. Only the best will survive”
(Martin Ihrig)
The glut of
accelerators also could lead to a downturn for all but the biggest players and
those, such as France’s Blue Builder, that cater to specialized markets. An
example of this trend occurred in June 2015 when Techstars acquired accelerator
UP Global.
“There are just
too many incubators and accelerators and some of them will merge or disappear,”
says Ihrig. “Only the best will survive.”
Veterans of
entrepreneurship are not the only ones questioning old models. Startup newcomer
Erica McLain of Palo Alto, California, wonders whether any immersion program is
worth it.
“Accelerators
are a very expensive source of capital,” she says. “If you’ve never launched
your own startup before it’s great validation, and maybe you need that leg up.
If you need a stronger network and you definitely need advisers – those are the
key things accelerators provide you that is worth that 7%.”
McLain, the
founder of PATHworks, says joining an accelerator indicates the company is
immature. “If you’re a vetted entrepreneur or you’ve been at Google as an
engineer and you’ve been at a fast-moving pace, an accelerator might even be a
negative signal for a venture capitalist knowing that you’ve already committed
7%,” she adds.
Yet, the 2008
Olympic triple jumper sees a big upside for anyone who goes through the
application process. McLain gained valuable insight by applying to education
tech accelerator Imagine K12. She advanced to the interview stage at the
Silicon Valley accelerator but ultimately didn’t get selected. “The questions
that they ask you are something the entrepreneur needs to think through
regardless,” says McLain.
At the time
McLain answered the Imagine K12 application questions she had already invested
10 months in her for-profit summer and after-school program to promote STEM and
language arts education through structured sports participation.
“But I hadn’t
framed my answers in the way they asked the questions,” says the Facebook
operations manager. “It is a really great exercise to spend six to six and a
half hours. Those are the same questions you are going to be asked
if you get into a room with an angel investor. If you haven’t thought about
that stuff, going to a VC might not be the best route for you.”
Wharton’s
Mollick also sees a need for more introspection from the accelerators. He says
they haven’t taken the time to analyze their real value and contributions to
accelerating businesses.
“Is the mere act
of being selected by the accelerator most of the benefits?” he asks. “Is it the
mentoring that you get? Is it the money you get, is it the pitch day? I don’t
think accelerators are trying to learn as much [as they can.] They have
philosophies but I don’t know if they are gathering data on what is working and
what isn’t.”
Future of the Valley
Looking ahead,
does Silicon Valley’s stranglehold as the center for innovation show signs of
erosion as technology hubs surface worldwide? Some industry experts think so.
Today, thriving startup communities can be found in Bangalore, Beijing, London
and Los Angeles. All possess the same entrepreneurial spirit as Silicon Valley.
“People say
nobody’s going to duplicate Silicon Valley, nobody’s going to beat Silicon
Valley,” says McClure. “Both answers are wrong. It wouldn’t surprise me that in
10 years Beijing is more active than Silicon Valley.”
It should come
as no surprise that an area priding itself on “disrupting” industries through
invention would experience a disruption of its own. In many ways, it is part of
the natural evolution that turned the San Francisco Bay Area into a global
economic powerhouse with Apple, Facebook, Google and Twitter among the current
stars.
Mollick warns
against summarily dismissing Silicon Valley’s influence, however. “It has
gotten easier in other places, but there is no doubt by every stat that it is
the hub of entrepreneurial activity, especially in the web software services
space. You could be anywhere, but there is a difference between saying you can
do startups anywhere and to say the Valley’s not important anymore.”
The big brands
keep the Bay Area at the heart of American innovation. But the environment has
changed, says Red Rocket’s Deeb. “Silicon Valley is still an epicenter, but it
is slowly going to lose market share over time,” says the author of 101
Startup Lessons — An Entrepreneur’s Handbook.
With investors
more dispersed these days, entrepreneurs can create companies closer to their
homes, which, in turn, can lead to organically grown startup communities that
include accelerator programs and localized funding. McClure says it requires
the “minimum critical mass” of startups and investment in entrepreneurs to
develop a thriving hub. As many as 100 metropolitan areas worldwide have the
potential to reach that threshold.
The type of
industry plays a big role in where a community develops, according to Vator’s
Francisco, who adds that Silicon Valley won’t lose its standing quickly because
entrepreneurs still want to attract heavyweight venture capital firms such as
Sequoia Capital and Kleiner Perkins Caufield & Byers.
Judging by the
job growth and building frenzy in the Valley and San Francisco, the northern
California technology corridor is experiencing boom times. But not every
startup has to move there to find success.
Notes Mollick:
“I don’t see a huge slipping of the advantage of California — I just see that
other places you can make a good go of it, too”.
Source: Wharton, University of Pennsylvania
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